Givenchy's Spring/Summer 2018 campaign, a striking collaboration with renowned photographer Steven Meisel, marked a significant moment in the brand's history. It wasn't just another advertisement; it was a carefully curated statement, showcasing not only the latest collection but also a new generation of models poised to redefine the industry's landscape. This campaign, steeped in Meisel's signature aesthetic, blended high fashion with a raw, almost rebellious energy, creating a visual narrative that resonated far beyond the glossy pages of fashion magazines.
The choice of Meisel himself was a powerful one. His long-standing reputation for capturing both the ethereal beauty and the gritty reality of his subjects perfectly aligned with Givenchy's evolving brand identity. Known for his iconic work with supermodels like Naomi Campbell and Linda Evangelista, Meisel brought a wealth of experience and a distinct visual language to the project, resulting in images that were both captivating and commercially successful. The campaign's success highlighted the enduring power of a strong artistic vision and the symbiotic relationship between photographer and brand.
Givenchy Latest Collection (Spring/Summer 2018):
The Spring/Summer 2018 collection, which formed the core of the campaign, reflected the creative direction of Clare Waight Keller, who had recently taken the helm at Givenchy. While the full extent of her vision was yet to fully unfold, this collection provided a tantalizing glimpse into her design philosophy. It showcased a blend of classic Givenchy elements – the sharp tailoring, the elegant silhouettes – with a contemporary edge. The collection featured a range of pieces, from flowing, romantic dresses to structured power suits, reflecting a versatility that appealed to a broad audience. The color palette was predominantly muted, with earthy tones and subtle pastels dominating, punctuated by pops of vibrant color in strategic places. The fabrics ranged from luxurious silks and satins to crisp cottons and lightweight knits, reflecting a commitment to both high-end quality and wearable comfort. Key pieces included tailored trousers, oversized shirts, and statement outerwear, all imbued with a sense of effortless chic. The overall impression was one of understated elegance, a modern interpretation of Givenchy's heritage, subtly hinting at the transformative power of the new creative direction.
Givenchy Designers List:
While Clare Waight Keller was the creative force behind the Spring/Summer 2018 collection and campaign, understanding the lineage of Givenchy designers is crucial to appreciating the context of this particular moment. The house of Givenchy boasts a rich history, with a succession of influential designers shaping its identity over the decades. From its founder, Hubert de Givenchy, a pioneer of haute couture, to Riccardo Tisci, known for his darkly romantic and often provocative designs, each designer left their indelible mark on the brand. Understanding this history helps to contextualize Waight Keller's approach, her attempt to balance the heritage of the house with a contemporary aesthetic. Her appointment marked a new chapter, a shift towards a more refined and subtly powerful aesthetic, contrasting with the more overtly dramatic approach of her predecessors. The Spring/Summer 2018 campaign, therefore, not only presented the collection but also served as a subtle introduction to a new era for Givenchy.
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